Built for Lobos. Designed for Fans.  As lifelong born and raised Albuquerque Lobo fans, we know the struggle trying to find fresh new Lobo swag we can wear proudly. At Lobo Fanatic, we’re not trying to be the biggest college apparel store.  We’re here to be something more focused - an online store built specifically for passionate New Mexico Lobo fans. We believe Lobo fans deserve more than the same college merchandise found everywhere else.  That’s why our focus is on creating original, officially licensed designs that celebrate the pride, energy, tradition and personality of Lobo nation.  

From game day to everyday, our designs are created for fans who want to represent New Mexico in their own way.  We offer our designs across a growing selection of apparel, headwear, drinkware, accessories and more - giving Lobo fans fresh ways to show their Lobo spirit.  

Online Only. Lobo Focused.  Lobo Fanatic is exclusively online, which allows us to concentrate on developing distinctive designs, expanding our product selection and making it easy for Lobo fans to shop from wherever they are.  Our store was built for the online Lobo community and gives us the flexibility to continually introduce new designs and products.  Our goal is simple:  create Lobo merchandise you won’t find everywhere else.  We combine original design concepts with the traditions and spirit that make New Mexico special. 

Lobo Fanatic is also different from other stores selling Lobo Merch in that we print all orders when they are received. We carry a huge inventory of product including all sizes available in each product/color. Gone are the days where you find the perfect shirt, but it's only available in a size Medium. If an item goes up to size 5XL, we will have that available for purchase!

Our officially licensed merchandise gives fans another way to support and represent the University of New Mexico as Lobo Fanatic donates 5% of ALL SALES to the Lobo Alliance. So with every purchase made, you are helping Lobo sports to recruit and retain our amazing student-athletes!  

We’re proud to be a part of Lobo Nation - and we’re just getting started.